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Poster: Spuzz Date: Jul 11, 2004 8:59am
Forum: movie_of_the_week Subject: Satire? Or Soft Sell?

I'm up in the air about the Chevy Newsreels. Obviously these were used to sell the darn things, but why on earth would Jem Handy use a newsreel type motif to do it? Was he spoofing the common newsreeel of the day? Did audiences recognize this and laugh merrily? Or was Jem Handy the new P.T. Barnum?

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Poster: ridetheory Date: Jul 13, 2004 11:19am
Forum: movie_of_the_week Subject: Re: Satire? Or Soft Sell?

Hey, wait a minute -- you know the answer to this! You wrote a review of the following movie!

Helping You Sell (1937)
How Chevrolet uses sponsored theatrical motion pictures to promote its products.


http://www.archive.org/movies/details-db.php?collection=prelinger&collectionid=07870

Well, it doesn't answer the "why a newsreel" question exactly, but it does explain the soft sell.

This post was modified by ridetheory on 2004-07-13 18:19:04

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Poster: Spuzz Date: Jul 13, 2004 11:18am
Forum: movie_of_the_week Subject: Re: Satire? Or Soft Sell?

Oh!! Pffft!! (slouching away embarassingly)

LOL

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Poster: cashel Date: Jul 16, 2004 8:37am
Forum: movie_of_the_week Subject: time to think... re Soft sell

I like the Jam Handy FIlms because they mostly use a SLOW presentatation of information. My pet hate is those films that try to RAM down opinions. Usually advertising or ganda films which flash images quickly and give no time for the viewer to evaluate . (nothing new. Leni in her Nazi film did not give the viewer time to think..the imags were supposed to say everything.)

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Poster: cashel Date: Jul 11, 2004 9:53am
Forum: movie_of_the_week Subject: NOT Satire but maybe soft-sell

Nothing unusual. Pathe in England were making similar films in the 1930,s. They are really less of a newsreel and more of a Magazine-type film.

This post was modified by cashel on 2004-07-11 16:53:05

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Poster: ridetheory Date: Jul 11, 2004 12:35pm
Forum: movie_of_the_week Subject: Re: Satire? Or Soft Sell?

I suspect that theaters would use anything to pad out a bill -- newsreel, cartoon, previews, short subjects, etc, and the Chevrolet faux-newsreels were probably cheaper than a real newsreel -- if not free.